FORGED IN HISTORY, DESTINED FOR GREATNESS

Rugby and Defender have a deep connection. We are cast from the same mould, made for strength and durability.​

Rugby demands an inner strength and a level of endurance that Defender embodies. Both represent the spirit of adventure and the determination to achieve excellence. A perfect match for those who seek to push boundaries, on and off the field.​

Together we celebrate the strength and resilience of the human spirit. Together we embrace the impossible.

CHANGING THE GAME

The stories of unstoppable people, honoured on the world’s stage.

TRAILBLAZERS

Heroes among us, demonstrating the inner strength to drive change for the better.

DEFENDERS OF TOMORROW

The next generation. Embodying the values of community, of making a difference.

STATUES

They carved their place in history, we sculpted the monuments to honour them.

Montage of Trailblazers
Group of people posing for a photo
RWC Defender player statue with car
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BUILT STRONGER​

We celebrated true resilience with six trailblazers from the world of rugby, each has triumphed over adversity. This is what inner strength looks like.​

DEFENDER AT RUGBY WORLD CUP

RWC Defender car launch

DEFENDER LAUNCH PARTY​

Defender blazed a trail with Kano in Paris.

Defender blazed a trail with Kano in Paris.

 RWC defender with Kid

RUGBY VILLAGE

Passion unites. Defender created the ultimate immersive rugby experience. 

Passion unites. Defender created the ultimate immersive rugby experience. 

Montage of Defender Houses

DEFENDER HOUSES

An unforgettable adventure. The Defender way of life.

An unforgettable adventure. The Defender way of life.

Limited Edition Rugby World Cup Defender parked in a studio

LIMITED EDITION DEFENDER

Only 23 in the world, built exclusively for Rugby World Cup France 2023.

Only 23 in the world, built exclusively for Rugby World Cup France 2023.

THE DRIVE TO VICTORY

In anticipation of Rugby World Cup France 2023, we put our bespoke plug-in electric hybrid (PHEV) Defender 110 Trophy Car to the test on a near 2,500 miles (4,000 km) expedition around France.

VISITED

13

locations

DISTANCE COVERED

2,300

mi (3,700 km)

ON THE ROAD

66

days

TROPHIES

1

Webb Ellis

BOUNDLESS INNOVATION, ENDLESS ADVENTURE

Driving into undiscovered territory, finding the way for others to follow.

Electric Car refuelling

DRIVEN BY SUSTAINABILITY

It’s not just the pitches that were green.​

As an official partner of Rugby World Cup France 2023, we provided a fleet of 200 plug-in electric hybrid (PHEV) vehicles to chauffeur VIPs and referees between the venues.

It’s not just the pitches that were green.​

As an official partner of Rugby World Cup France 2023, we provided a fleet of 200 plug-in electric hybrid (PHEV) vehicles to chauffeur VIPs and referees between the venues.

Infotainment touch screen display

ALWAYS IN CONTROL

Putting the power of electrification in your hands.

This fleet of electric hybrid vehicles will optimise charging, track the vehicles’ range and measure the reduction in emissions using our innovative InControl system.

Putting the power of electrification in your hands.

This fleet of electric hybrid vehicles will optimise charging, track the vehicles’ range and measure the reduction in emissions using our innovative InControl system.