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  • ANALYTICS
Defender moving on off-road in forest with sun light

BOOK YOUR ​COMPLIMENTARY ​NEW OWNER ​EXPERIENCE

EXPLORE THE TRUE CAPABILITY OF YOUR LAND ROVER​

As a new Land Rover owner, we invite you to experience what your vehicle has to offer with a complimentary, off-road driving adventure in your choice of the latest Land Rover models. ​

Ready for an exhilarating introduction to Land Rover?​
Man sitting on the Driver's Seat

MASTER NEW SKILLS​

Under our expert guidance, you will master seemingly impossible gradients and obstacles with ease.​

Defender Hard Top in the Forest

GAIN EXPERT KNOWLEDGE​

Within your choice of nine Experience Centres, our expert guides are equipped with a world of Land Rover knowledge and a gift for a great story. ​

Discovery Top View Forest Road

SEE WHAT’S POSSIBLE​

You may never need the full capability of your Land Rover but we’ll show you just how much you have in reserve.​

Driving Discovery through mud water in forest

BRING A COMPANION OR TWO​

Up to two guests from your household can share your unique experience as passengers in your choice of Land Rover.​

"A wonderful experience. I thoroughly enjoyed driving the varied terrain and our instructor John amazed us with the capabilities of the vehicle."

VICTORIA B,

LAND ROVER EXPERIENCE GUEST

BOOK AT YOUR NEAREST EXPERIENCE CENTRE

As a new Land Rover owner, you will have received your exclusive experience invitation - including your unique voucher code - in the post or by email. Please have this to hand before proceeding with your booking.

SCOTLAND

Butterstone Loch, Dunkeld, Perthshire, PH8 0HJ
 

In the heart of the Highlands lies an epic behind-the-wheel adventure, from nursery tracks through lush woodland to the grouse moors of Perthshire.

NORTH YORKSHIRE

Land Rover Experience, Yellison Farm Barns, Skipton BD23 3HS, UK
 

Challenge yourself behind the wheel on Yorkshire’s famously rugged landscape, from grassy hills to rock crawls and water crossings: all with breathtaking views.

LIVERPOOL

Land Rover Experience, Halewood Visitor Centre, South Road, Liverpool L24 9PZ, UK
 

Urban and contemporary in appearance, this purpose-built off-road track superbly showcases the capabilities of the latest Land Rover vehicles.

CHESHIRE

Land Rover Experience, Peckforton Castle, Stone House Lane, Tarporley, Cheshire, CW6 9TN, UK
 

Explore 500 acres of rolling Cheshire Plains, and cross the haunted bridge of Peckforton Castle to off-road in the medieval quarry that fortified its walls.

SOLIHULL

Jaguar Land Rover Experience, Block 66, Lode Lane, Solihull, West Midlands, B92 8NW, UK
 

Explore historic Lode Lane, home of Land Rover Manufacturing since 1948, and take on the infamous Jungle Track, Land Track and Adventure Zone.

EAST OF ENGLAND

Land Rover Experience, Shire Farm, Rockingham Castle & Park, Uppingham Road, Market Harborough, LE16 8TP, UK
 

Perfect your skills in the magnificent Welland Valley. On 300 acres surrounding Rockingham Castle, tackle woodland trails, streams, “elephant footprints” and sandstone quarry.

EASTNOR

Land Rover Experience, Eastnor Castle, The Bothy, Clencher's Mill Ln, Eastnor, Ledbury HR8 1RL, UK
 

Glorious mud and 5000 acres of Malvern Hill track await in the grounds of Eastnor Castle: a quintessentially English adventure.

LONDON

Land Rover Experience London, Luton Hoo Estate, Bedfordshire, LU1 4LF, UK
 

In the picturesque Luton Hoo country estate, explore obstacle-filled tracks, built within a hidden valley for dramatic amphitheatre effect.

WEST COUNTRY

Land Rover Experience, Wessington Farm, Awliscombe, Honiton, Devon, EX14 3NU, UK
 

From Wessington Farm – a Victorian dairy built in 1897 – explore 35 off-road acres of natural woodland in the outstanding East Devon countryside.