Ceri Bateman’s expertise put her in a key position on the new Defender project. The Lead Digital Design Surface Engineer was a bridge between the designers and engineers, connecting the reborn 4x4 legend’s distinctive looks with its under-the-skin performance and durability.
Fired by a passion for cars from childhood days watching motor racing with her dad, Ceri was proud to work on one of the most anticipated new vehicles in years. Her impact on Defender is clear to see – in its beautifully designed, hi-tech headlights.
As an exterior surface engineer, Ceri could work on anything a client sees or touches on their vehicle. For Defender’s headlights that meant the main lighting outer lens, directional indicator blades, bezel and power wash cap.
“It has to work with all the engineering behind it. And each part has tolerances. They all have different materials and they all have different gaps between them.
“You have to know what each part does and work with the suppliers to make sure it all aligns, because if one section is out it won't fit and it won't work.”
Defender tested Ceri and her team’s creative skills of problem-solving, 3D spatial awareness, communication and attention to detail. They succeeded in making each component fit together and work as it should, while looking like the designers intended.
“We always try to focus on protecting the design intent and keeping as close to it as we can.”
Critics and clients agreed – Defender has been a huge hit since its launch in 2019. The appeal is clear to Ceri, who sometimes drives a Defender on university visits to encourage the next generation of automotive creatives.
“It is a fun car. It's refined, but fun. You can make this car be whatever you want it to be and attach any function you want. This car can do anything.”
Ceri joined JLR after studying automotive design.
“Whilst at university, I think I was naive at the time to think that there'd be almost an equal ratio of women to men. There were only three of us in a group of 120.”
That’s changing now. Ceri plays her part as a member of JLR’s Women in Creative group that aims to support and recognise female colleagues on their own terms.
“We want JLR to be diverse for the right reasons. I've had situations where I've been called a token woman and I don't want to be a token woman. I want to be there because of what I do, not because I'm a woman.”
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